Ely's Winter Campaign

From November 1st to December 24th, the Ely Tourism Bureau is launching a comprehensive, omnichannel holiday campaign, focused on positioning Ely, MN, as a premier destination for holiday vacations, unique gift shopping, and festive events.

This campaign aims to capture the hearts of regional travelers by highlighting the authentic, cozy, and adventurous spirit of a Minnesota Northwoods holiday. The core message is an invitation to escape the typical holiday rush and create lasting memories in Ely's winter wonderland.

Our strategy is driven by a strong three-pronged channel mix:

1. Social Media Ad Sets: Targeted carousel and video ads on platforms like Facebook and Instagram will showcase high-quality visuals. Ad copy will emphasize ease of travel and a "Shop Small" message.

2. Print Ads: Full-color placements in regional newspapers will feature cozy visuals, promoting extended stays for a true holiday retreat.

3. Newsletter Marketing: Dedicated email campaigns will deliver curated holiday info, providing readers with detailed information for shopping local and community events.

By running this integrated campaign, we aim to significantly boost foot traffic to local businesses and drive hotel/lodging bookings through the end of the year.