Autumn 2025 Off-Road Campaign
Our off-road marketing campaign ran from October 8th to November 9th, strategically targeting outdoor adventure enthusiasts and motorsports communities. The primary goal was to cement Ely, MN’s reputation as the Midwest's premier destination for high-quality off-road adventures, leveraging its extensive network of trails like the Prospector Loop.
The campaign messaging emphasized the sheer miles of high-quality trails available, focusing on the diversity of terrain, scenic routes through the Superior National Forest, and the accessibility of the trail system from town.
The integrated channels included:
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Blog Post: A centerpiece, long-form blog post established Ely as the authority in off-road adventures.
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Social Media Ads: Targeted ads utilized high-impact photography and video of ATVs and side-by-sides conquering rugged terrain, using dynamic captions to drive clicks to the main website and promote local rental/outfitter services.
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Newsletter Marketing: The campaign concluded with a newsletter to subscribers, summarizing the adventure highlights.
